Forbes: Where to Celebrate Negroni Week in New England

Forbes Magazine - Where to Celebrate Negroni Week in New England
Article by Jeanne O’Brien Coffey – September 2021

Don’t know about you all, but my “Summer of Joy” turned out to be mostly a slog. The bright spot: the innovative ways restaurants and bars have enhanced outdoor seating — something that I expect will continue again into this winter. A Negroni is perfect any time, but especially lovely, I think, sipped outdoors as the leaves change in New England — the sweet-bitter bite goes well with golden hour.

So it’s great that Negroni Week, sponsored each year by Campari®, (natch) and  Imbibe Magazine, is back in person, after going virtual for 2020. Over the course of the week, participating bars will donate a portion of sales to their favorite charity, with Campari kick-starting the giving with a $100,000 donation, divided equally amongst all participating U.S.-based Negroni Week charity partners. Now in its ninth year, the event has raised more than $3 million for charities.

The event started on Monday, Sept. 13 and rolls through the weekend. I’ve gathered some terrific New England bars that are participating — and if you’re not ready to hang out in person yet, I’ve also gathered a few recipes to try at home.

The Kennebunk Inn (Kennebunk, Maine)

Created by the Inn’s chef/owner, Shanna O’Hea, she says “After this summer’s insanity of long hours and working multiple jobs, that cocktail at the end of shift has saved my life/sanity many times.” The Inn will be celebrating Negroni Week Sept. 16 – 18 and half of the proceeds from Negroni sales will go to Muttville, an organization that rescues senior dogs.

Negroni Week Recipe - from Academe restaurant at The Kennebunk Inn

Negroni Week Recipe – from Academe restaurant at The Kennebunk Inn


  Read the full Negroni Week in New England at Forbes...

Shanna’s Life-Saving Negroni is one of The Kennebunk Inn’s Signature Cocktails and has been featured on Academe’s drink menu ever since chef-owner Shanna O’Hea formulated her “go-to” mixed drink a few years ago. The Kennebunk Inn has been participating in National Negroni Week since 2015. The Inn’s Negroni Week charity is Muttville, Senior Dog Rescue, a cause near and dear to our hearts.

Negroni Week 2021 in Maine

About The Kennebunk Inn

The Kennebunk Inn and its restaurant, The Tavern are located in the heart of downtown Kennebunk Village. The Inn has been welcoming travelers for more than two centuries.